Hacked → rebuilt with AI since 2013 SA · UK · USA · NZ · Australia · Dubai

Claire Starbuck · Business Strategist, AI Implementation & Digital Marketing Specialist

Welcome back, land of the internet.

Every good business runs on a strategy. Mine starts with how yours really works.

Then I make AI and marketing do the heavy lifting, so you get your time back for what really matters. Follow along as I build it, break it and figure it out in real time.

Get to know me WhatsApp

Illustration of a red-haired woman meditating calmly with her laptop while AI, chat, email, analytics and calendar icons glow and orbit around her

Make AI work for you. Not think for you.

Strategy comes first

How your business runs, who buys and where the money comes from. AI only gets a job once there's a plan worth automating.

AI does the heavy lifting

Lead replies, follow-ups, content, reports. The repetitive stuff runs on its own so you get your time back.

I teach you how

Not a black box. I build it with you and show your team how to run it, so it keeps working long after I leave.

Strategy first. Then it runs itself.

The businesses that win next know exactly where they're going, then let self-running systems carry the load. I build the plan with you, then the systems and I keep a human brain on the wheel.

24/7Answers every leadAn AI agent on WhatsApp and your website replies, qualifies and books, even at 2am.

DailyCreates in your voiceA content engine that plans, drafts and schedules in your voice, with you approving what goes out.

WeeklyReports back to youAds, leads and sales in one plain-English update, so you know what's working.

What I bring to the table.

Everything I do →

Start hereBusiness strategyHow your business really runs, where the money comes from and a plan to grow it. Everything else is built on this. AIAI implementationAn AI audit and roadmap, then the build, fitted to your strategy and how your business already works. AIAI agents & assistantsLead agents, personal assistant bots and self-running marketing systems. Google AdsKeyword strategy, conversion tracking and budgets that pull their weight. Social mediaSocial strategy and campaigns built around your goals, with AI tools doing the heavy lifting, so likes turn into bookings. Websites40+ built. Now built the new way, with AI and made to turn visitors into conversations. SEO & AI searchGet found on Google and by the AI assistants your customers now ask first. Video & campaignsVideo strategy and campaigns people remember, planned with AI tools and steered by a human.

Let the numbers do the talking.

See the results →

+250%paid visitors on <14% more budget

R0.11cost per click, down from R6.00

200+leads a week at under R2 each

17.76%Google Ads conversion rate

EP01 · The Rebuild

I got hacked. So I rebuilt everything with AI.

My site was hacked and the database wiped. Months of trying got me nowhere. Then, with AI as my co-pilot, I had 22 blog posts, 6 pages and 95 images back in about three hours. Now I'm rebuilding the whole brand with AI, in public and timing every step.

Read EP01

3 hrsto recover it all

22blog posts saved

95original images back

Day 1of rebuilding with AI