The blog. 13 years of lessons, wins and plot twists.
Heads up: this blog is about to look, work and run a little differently. I'm putting AI to work on my own brand first, so expect fresh posts, live experiments and the odd plot twist. AI does the legwork. I still do the thinking.
The Rebuild · EP01New
11 November 2026 · Claire Starbuck
I got hacked. Here's how AI got my business back in an afternoon.
Months of trying got me nowhere. Then AI found an old backup on my own server, and three hours later 22 posts, 6 pages and 95 images were safe. Episode one of rebuilding my brand with AI, in public.
Read EP01 →
The Rebuild · EP0111 November 2026
I got hacked. Here's how AI got my business back in an afternoon.Months of stuck, fixed in an afternoon. The prompts, the other AIs, and why we're selling spades.
AI & Automation9 June 2025
My First Year in AI & Automation: Why Every Business Needs to Lock In NowA year in, the AI gold rush is real. What I’ve built, and why waiting is the riskiest move.
Case Studies29 August 2024
Case Study: How Smart Data Interpretation Drives High Performing Google Ads CampaignsA 17.76% conversion rate for a legal firm, and why I didn’t just tell them to spend more.
Case Studies28 August 2024
Case Study Gibaland: Showcasing Brand Growth through Social Media SuccessFrom under 2,000 to 12,000 likes and 200+ leads a week.
Strategy20 August 2024
Understanding How Big Business Becomes Big Business, Through Well Planned Marketing CampaignsWhat the giants get right, and what you can borrow.
AI & Automation8 August 2024
My Journey to Harnessing the Power of AI to Best Serve BusinessesGetting certified in AI, and where it fits in your business.
New World Order19 July 2024
NEW WORLD ORDER: Eco-Warrior School ProgramHow a Rugby World Cup dream became a recycling programme for SA schools.
Paid Ads20 June 2024
Why Checking Your Keywords in Google Ads Campaigns is Crucial for Business SuccessStop paying for clicks you’d get for free.
Strategy20 May 2024
The Difference Between Using Digital Platforms and Strategically Using Digital PlatformsBeing on every platform isn’t a strategy. Here’s what is.
New World Order7 May 2024
NEW WORLD ORDER: Dear GoogleAn open letter: put recycling points on Google Maps.
New World Order29 April 2024
THE NEW WORLD ORDER! Planet, People, ProfitFlipping the order businesses run in, for a future we can live in.
Strategy16 April 2024
Turning Dreams into Reality: The Business of IdeasHow an idea becomes a business, step by step.
Behind the Brand25 August 2023
Reflection | Portfolio Update WebsitesTen years as a digital specialist, and the websites that came with it.
Tech & Security4 October 2021
Facebook Down, Servers HackedLive notes from the biggest social outage in history, plus how to check your WhatsApp.
Tech & Security1 July 2021
POPI Act for DummiesSouth Africa’s privacy law in plain English, with a free policy template.
Social & Content8 December 2020
Content Is Key! The Right Content Is Better!One post cost 1c per reach, the other 52c. Content type matters.
Tech & Security7 December 2020
We Know Your Hosting Rights! Do You?Who really owns your domain? Read this before you sign.
Case Studies15 July 2020
Covid-19 UPDATE: We Need to ChangeTwo brands, one pandemic: a 50-year-old print ad goes online, and a UK start-up launches.
Case Studies18 May 2020
Jonsson WorkwearAn eCommerce build, a DStv advert and 10% turnover growth.
Behind the Brand6 May 2016
WebSightSEOMeeting the online marketing ninjas, and pricing that’s honest.
Behind the Brand12 May 2014
Dragons' DenPitching to the Dragons, and what tagging taught me.
Behind the Brand6 June 2013
Findwhateva.comWhere it all started: my first business and my first website.
Showing 22 posts