The CV, but make it fun
Hi, I'm Claire. I turn ideas into businesses.
AI Implementation Specialist and Digital Marketing Specialist from South Africa, and a business strategist at heart. I've spent more than a decade pushing boundaries and helping brands evolve. Words like "increased sales" and "fully booked" are music to my ears.
My business ethics are simple
Winning strategiesA plan built for your market, not copied from someone else's.
Transparent dataYou see what you pay for and what it brings in. Always.
Proven resultsReal numbers from real campaigns. No fluff, no vanity metrics.
Certified in AI
All my credentials on LinkedIn →
Certified, and still learning.
Anthropic Education · May 2026
Claude 101
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Anthropic Education · May 2026
Introduction to Claude Cowork
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Make · Credly badge
AI Automation Explorer
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Wharton, University of Pennsylvania · Aug 2024
AI Applications in Marketing and Finance
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IBM · Coursera · Aug 2024
Introduction to Artificial Intelligence (AI)
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Google · Grow with Google
Grow with Google: AI & digital skills
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Wharton, University of Pennsylvania · Aug 2024
AI Applications in Marketing and Finance
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IBM · Coursera · Aug 2024
Introduction to Artificial Intelligence (AI)
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Google · Grow with Google
Grow with Google: AI & digital skills
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Also qualified: Diploma in Business Management · Intec College · 2016
The business brain behind the AI
The journey so far.
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2013
Findwhateva.com My first business: an online sourcing company importing everything from antique pianos to branded corporate wine. I built my first website and grew Facebook communities like Mom Swap and Find a Ticket to market it for free.
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2014
Dragons' Den South Africa Findwhateva.com made it through the first round. I tagged the show in my posts to borrow its audience, back when tagging was brand new. Lesson learned: visibility is a strategy.
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2015
WebSightSEO Joined a crew of young online marketing ninjas as their business ninja. I project-managed 30 clients and helped launch transparent package pricing for small businesses.
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2018
Jonsson Workwear Digital strategy and a fully integrated eCommerce store. I wrote the "We’ve Upped Our Game" launch concept, which became an advert on DStv during Super Rugby 2019. Turnover grew 10% in 4 months.
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2020
Blog About Business, full time Through COVID I helped brands pivot online, from a 50-year-old local print publication to a UK sanitiser start-up.
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2021
Growing local favourites Three years with Gibaland took their page from under 2,000 to 12,000 likes and over 200 leads a week. Gem Plastics, Spar KPR and Mindway Media came on board too.
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2024
AI, properly Certified in AI through IBM and the University of Pennsylvania, and launched the New World Order series on better business.
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2025
My first year in AI & automation Custom AI lead funnels, document trackers, social media automation and content systems for clients.
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2026
Hacked. Rebuilt with AI. My site was hacked and the database wiped. I recovered the lot in an afternoon with AI, and now I’m rebuilding the whole brand with it, in public.
Beyond the brief
The New World Order: Planet, People, Profit
My series on doing business better. It led to the Eco-Warrior School Program, a recycling initiative for South African schools that my son and I started with Team Up to Clean Up.
Read the series →“Risk being seen in all your glory.”