Privacy policy

POPI policy. Findwhateva.com (Pty) Ltd, trading as Blog About Business: Protection of Personal Information customer notification.

Who we are

Blog About Business is the marketing, business strategy and AI implementation practice of Claire Starbuck. Our website address is https://blogaboutbusiness.co.za. Blog About Business is obliged, and happy, to comply with the Protection of Personal Information Act (POPIA).

POPIA requires us to tell our customers and suppliers how their personal information is used, disclosed and destroyed. We are committed to protecting your privacy and making sure your personal information is used appropriately, transparently, securely and in line with the law. Personal information may only be processed if, given the purpose for which it is processed, it is adequate, relevant and not excessive.

The personal information we collect

We collect and process the personal information of customers, suppliers and employees for specific needs. The type of information depends on the need for which it is collected, and it is processed for that purpose only. Where possible, we tell you which information is required and which is optional. This may include your name, contact details, business address, and the nature of your business and industry.

We also process customer information for marketing purposes, to make sure our services remain relevant to our customers. We have agreements in place with suppliers and third-party service providers who come into contact with personal information, so that it is protected to the same standard.

How personal information is used

Your personal information is only used for the purpose for which it was collected and agreed. This may include:

• Providing our services to you and maintaining our relationship with you;
• Confirming, verifying and updating your details;
• Detecting and preventing fraud, crime or other malpractice;
• Conducting market or customer satisfaction research;
• Audit and record-keeping purposes;
• Complying with legal and regulatory requirements, or as otherwise allowed by law.

We process personal information when you consent to it, when it is necessary to do business with you, when it protects your legitimate interest, or when it is necessary for the legitimate interests of Blog About Business.

Safeguarding your information

We protect the personal information we hold against unauthorised access and use, and we keep reviewing our security controls and processes. Our Information Officer is Claire Starbuck, who is responsible for compliance with POPIA. Our suppliers and service providers are required to commit to the protection of personal information. We will never give any outside supplier access to customer information without your consent and knowledge.

Access and correction

You have the right to access the personal information we hold about you, and to ask us to update, correct or delete it on reasonable grounds. If you object to the processing of your personal information, we will stop processing it. We will take reasonable steps to confirm your identity before sharing or changing your information.

Cookies, analytics and embedded content

We use Google tools to understand how visitors use this website. Some pages include embedded content, such as YouTube videos. Embedded content behaves exactly as if you had visited the other website, which may collect data about you, use cookies and track your interaction with it.

How to reach us

For any privacy question or request, email our Information Officer at info@blogaboutbusiness.online. We will formally notify customers and suppliers of any changes to this policy.

First published 30 June 2021. Updated November 2026.